This month I’m bringing you the lovely Emily Gray, wife,business women and mother of three Bear 7, Filippa 5 & Mia 1. Emily is the founder of children’s apparel Gray Label. Bohemian Bond got a glimpse into family life, raising kids and running a business living on the island.
➳ WHERE WAS HOME FOR YOU GROWING UP? AND WHERE DID IBIZA FIT IN?
I was born in London, moved to The Netherlands when I was 2 years old with my mum and sister. I lived in Rotterdam before moving to Amsterdam to study Concept & Brands at the Amsterdam Fashion Institute.
Ibiza was my first holiday without parents, when I was 16. After this it became the favourite destination for my husband and me. We got married here in 2008. 3 years later we bought a very old farm/finca, and we moved there for 1 year to manage the construction project. But most of all to have a reason to escape from our chaotic way of living in Amsterdam, to enjoy our life as a family.
I discovered then that Gray Label should be my last child, instead of my first..
After 2 years of hard work back in Amsterdam, I managed to set up an amazing team around me, who helped me to be more focused on things that I am good at and create a better balance between work and being a mum. They made it possible for me to move back to Ibiza after giving birth to my third; Mia.
➳ HOW DO YOU BALANCE BEING A WORKING MUM ON THE ISLAND?
I try to work when the kids are at school but actually when you have your own label, its never really off your mind. Gray Label feels like my fourth child, not like work that I have to do. This feels like luxury even though I put in many hours. However, I turn of the email when I am with the kids. I try to be a mum with full attention, they deserve it…
➳ WHAT IS THE MOST SPECIAL PART OF MOTHERHOOD FOR YOU?
To experience what unconditional love is about.. and create amazing memories..Therefore I try not to miss anything. Time flies, they grow so fast!
➳ DO YOU HAVE ANY FUN TRADITIONS YOU SHARE WITH YOUR CHILDREN?
We have just introduced a new one. As there are SO many beautiful and secret spots on the island, we now try to do a walk every weekend to explore hidden little roads and treasures, which appears to be a real adventure for them.
Every weekend we lay the table and have a big breakfast all together.
Wednesday is Pancake Day.
➳ WHAT IS THE MOST MEMORABLE HOLIDAY DESTINATIONS WITH YOUR KIDS AND WHAT’S ON YOUR TRAVEL WISH LIST?
We’ve just been to South Africa all together, It was the first time we travelled so far with all 3. What an amazing trip. My oldest 2 have now reached an age that they can enjoy cultural sight seeing, and that they understand the value of it.. At least my oldest.. They now start to create memories they will remember the rest of their lives..
South Africa is really great with kids. People are so friendly and sweet with kids, food is amazing, such reasonable prices and the landscapes are SO SO beautiful.
Japan is definitely on my travel list. Very curious to discover a total different world.
➳ ANY & BEAUTY TIPS YOU SWEAR BY?
Ha-ha! I’m not so into this…. apart from always taking off my make up before I go to bed and having a facial once in a while. Drink more water then alcohol….
➳ MOST INSPIRING READ?
I have just read the book: Contagious by Jonah Berger, a tip from one our lovely retailers. A marketing book about the power of word of mouth, very interesting.
If I can find the time Interior magazines like Elle Deco UK or Kids magazines like milk Magazine I like to read.
➳ WHERE IS YOUR FAVOURITE ‘GO TO’ SPOT ON THE ISLAND…
AS A FAMILY?
Picnics on the beach in winter time…
➳ WITH YOUR HUSBAND?
Loads of places. Love to go out with my husband, because it doesn’t happen that much.
`S’estanyol beach is a favourite; we got married there or the Food Studio’s in Ibiza town. Always a surprise what kind of evening you will have!
➳ WITH YOUR GIRLFRIENDS?
Cocktails & Sushi at Mikado
➳ BEST PART OF IBIZA LIVING?
I learned to get over issues like bad internet connections, failing heaters, absence of water for a few days…. So life became extremely relaxed. I feel no stress at all, which is pure luxury and I also think it makes me a better mom (and wife).
Behind The Scenes with Emily & her gorgeous brood.. Thank you for letting Bohemian Bond take over you’re home!
All images by Gypsy Westwood
Hair & Make-up Jessie May
Children clothes Gray Label